|Location||Lucknow/Bangalore, UP/Karnataka, India|
|Introduction||Associate Professor of Marketing at IIM Lucknow. Interested in the areas of rural marketing, retail & distribution and social marketing issues in India.|
|Favorite Music||Not much into music.|
|Favorite Books||Marketing Mavens, Made to Stick, Black Swan, Tipping Point, Why We Buy...|
What's the best time you've ever had licking stamps?