Charlie Lawrence

My blogs

About me

Gender MALE
Occupation General Management, Strategy, Marketing, Sales, Product Development
Location San Francisco Bay Area, CA, United States
Introduction When I was recently asked what my proudest achievement has been during my 25-year career as a leader in Fortune 500 and private equity backed companies I said without hesitation, “My track record of taking brands that have been ignored and mistreated and revitalizing them.” For 25 years I have gone where the challenge is and formed and motivated teams to do the hard work that begins with really understanding what their company’s brand stands for and then carving out a winning positioning in relation to its competitors. I am a General management, Strategy, Marketing and Sales leader with thirty years of experience at Franke, GE Appliances, Brunswick and Workrite ergonomics.
Interests Cycling, Hiking, Fitness, Reading, Giving Back and Paying it Forward
Favorite Music Classic Rock, Rolling Stones, The Who, Eric Clapton, Neil Young, BlackBerry Smoke, Tedeshi Trucks, Tom Petty...
Favorite Books Brad Thor, Vince Flynn, David Balddacci, Brad Taylor, Ben Coe’s...

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