Ejdenwik and the sea
My blogs
| Introduction | EJDENWIK was established in 2011 in Sweden, with the basic idea of creating clothes for the genuine EJDENWIK persona – ”I´m the captain of my soul”. EJDENWIK is not only a world of fashion. The world of EJDENWIK stands for so much more. We want every person to express his/her own personality and be the captain of his/her soul. Our philosophy is to be genuine, like our role model Santiago, in the novel The old man and the sea (Hemingway). We want to be something stabile you can trust, even when the wind blows. While designing the EJDENWIK brand, we focused on the subtle play of contrasts between masculine and feminine elements to create a confident and classic laid back look that is made to last and age with grace. We hope you´ll find your own favourites from our garments, created with a distinct modern twist of the stylish design, largely inspired from life at sea. Follow us on the ocean and be your captain of your soul. Sincerely, Johan and Josefin Edin Ejdenwik. |
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