My blogs

About me

Introduction BorsaWallace Inc. is a multidisciplinary design studio located in New York City and Swipeology is the blog where we catalogue our inspiration.

As a creative collaborative we’re driven by a passion for design and its power to tell stories and influence behavior. We think that good design should be both alluring and informative—merging creativity and communication with ease. We’re an eclectic and international group, each with their own unique interests and aesthetic point of view but unified by a dedication to good design. We find inspiration for our work everywhere—from Detroit to Dubai, thumbtacks to skyscrapers. Swipeology was created to bring together our inspiration and, maybe, inspire others.

We hope you enjoy it!

BorsaWallace, led by principals Frank Borsa and Jeffrey Wallace, is renowned for expertise in branding and marketing communications for beauty, fashion and consumer products brands. We are skilled in logo design, print communications, packaging, interactive and multi-media design, strategic consulting and product development. Our work taps into the heart of a brand to clearly articulate its story and incite desire.