PAY TV

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Industry Fashion
Location Stockholm, Sweden
Introduction Pay-tv changed the sound of the Eurovision Song Contest forever when they presented their song ”Trendy Discotheque” at the Swedish part of the contest 2004. Although they didn’t win, the song became a major hit in Sweden and made many devoted underground electro clash fans angry by presenting this kind of music in such a mainstream context as the Eurovision Song Contest. Pay-tv consists of the three glamour girls Chanelle, Claudia and Neena. They had never performed together as a group before the song Trendy Discotheque was written for them, but they had met many times at various clubs and exclusive shops around Europe. When they heard the song they immediately understood that it was meant for them, it was a perfect reflection of their lifestyle, moral and values.