My blogs

About me

Introduction	I’ve been a published, professional writer since 1995. Over the years, I have immersed myself in exploring the value of storytelling. Marketing expert Seth Godin once said: Marketing is helping the client tell the best version of their story. I’ve contemplated that statement and played with it a bit, and found there was an even deeper truth: Service is helping another person realize the best version of their story. We all have stories. The most profound thing we can do is to help each other make the best of them real.

Introduction

I’ve been a published, professional writer since 1995. Over the years, I have immersed myself in exploring the value of storytelling. Marketing expert Seth Godin once said: Marketing is helping the client tell the best version of their story. I’ve contemplated that statement and played with it a bit, and found there was an even deeper truth: Service is helping another person realize the best version of their story. We all have stories. The most profound thing we can do is to help each other make the best of them real.