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Industry Environment
Location Raleigh, NC, United States
Introduction is a campaign in NC to raise awareness about waste reduction and recycling. It kicked off in 2005 for high schoolers, college students and twenty-somethings. The campaign uses social marketing techniques such as commitment, norms, incentives and prompts.
Favorite Music Grandaddy Nature Anthem, Counting Crows Parking Lot, Joni Mitchell Big Yellow Taxi
Favorite Books Social Marketing: Improving the quality of life, Fostering Sustainable Behavior