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StraightJacket Apparel

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Introduction	The image of a strait jacket is one of conformity and containment for those who are viewed as outside the norm. Aren’t we all, at some level, “outside the norm?” Straightjacket is more than an apparel company; it is an idea, an identity. It is about staying “Locked In” to your dreams and passions. It’s about brothers drawn together by blood, purpose and belief in an idea. While we have all conformed to some convention we are separated by individuality…an architect, an athlete and a free spirited intellectual. Straightjacket is a response to “the norm.”

Introduction

The image of a strait jacket is one of conformity and containment for those who are viewed as outside the norm. Aren’t we all, at some level, “outside the norm?” Straightjacket is more than an apparel company; it is an idea, an identity. It is about staying “Locked In” to your dreams and passions. It’s about brothers drawn together by blood, purpose and belief in an idea. While we have all conformed to some convention we are separated by individuality…an architect, an athlete and a free spirited intellectual. Straightjacket is a response to “the norm.”