Matt

My blogs

About me

Gender MALE
Industry Marketing
Occupation Consultant, Critic, Consumer
Location Iowa City, Iowa
Introduction Over 15 years of professional experience in UX, digital, and interactive. I have a passion for learning and utilizing new technology to enable better customer experiences. I serve as the principal UX & Integration consultant for new products at ACT, Inc. The opinions expressed here are my own.
Interests Brands, Symbolic Identity, Symbographic research, applied communication theory, movies, theatre, pop culture, consumerism
Favorite Movies Raising Arizona, Blade Runner, The Third Man, Pulp Fiction, Slap Shot, 12 Monkeys, Star Wars
Favorite Music Wilco, Cheap Trick, Johnny Cash, the Flying Luttenbachers, The Pixies, Radiohead, Old 97s, Husker Du, Elvis Costello, Elvis Presley, Uncle Tupelo, ...just about anything on the jukebox at the CC Club.
Favorite Books Ulysses, Our Dumb Century, Created in Darkness by Troubled Americans, Good to Great

Which is easier to make a model airplane out of and why: a banana peel or a wet sock?

The question is a bit wrong-headed, as it depends on who peeled the banana and what made that sock wet.