John Loken

My blogs

About me

Industry Consulting
Location Los Angeles, CA
Introduction John Loken is Co-Founder of BPM(brands+music), a strategy consultancy and creative agency that helps consumer brands harness the emotional power of music to authentically acquire, engage and retain customers. BPM is precipitating a return to the patronage model of centuries past, where corporations support the creation, promotion and distribution of the arts. In addition to developing go-to-market strategy for a variety of digital media start-ups, John has been a senior marketing executive with Live Nation and Warner Music Group, has run a handful of independent labels and e-commerce companies, and has launched albums or tours for artists including Stevie Wonder, Mariah Carey, Red Hot Chili Peppers, Prince, Sugarcult, Morcheeba, and The Plain White T's. He received a Bachelor of Music from the Conservatory at the University of the Pacific, and holds an MBA from UCLA's Anderson School of Management.