Katrina McKay
My blogs
Blogs I follow
| Gender | Female |
|---|---|
| Industry | Marketing |
| Location | Toronto, Ontario, Canada |
| Introduction | I am a marketer with a B2B client-side and agency-side background currently thrilled with my new-found career in the not-for-profit world. For a long time, I have been obsessed with finding ways to measure marketing success. This blog is all about my search for yet more metrics, and new perspectives on proving that marketing "is working". Comments and suggestions always welcome. Follow me on Twitter: http://twitter.com/katrinamckay |