My blogs

About me

Gender MALE
Industry Communications or Media
Occupation CEO
Location Mumbai, Maharashtra, India
Introduction N.Chandramouli (www.nchandramouli.com), the author of Decoding Communication, is the CEO of the Comniscient Group which has interests in several communication businesses. The unique combination of his Chemical Engineering degree, his communications businesses experiences, and his other entrepreneurial exposures, bring an inimitable perspective to communication. Chandramouli lectures in several communication colleges and is also the author of The Brand Trust Report, India Study (2011, 2012 and 2013). He has also written a book titled Decoding Communication that deals with the theory and practice of communication. He is currently authoring a new report on Brand Attraction titled 'India's Most Attractive Brands'. Chandramouli is also the initiator of the Grow Your Food project, an initiative to encourage to grow a part of their food in urban environments. [Comniscient is the umbrella brand that includes Blue Lotus Communications (www.bluelotuspr.com), Blue Bytes News Research (www.bluebytes.info), Trust Research Advisory (www.trustadvisory.info), i9 Communications (i9c.in), Brix Media and Reverb Events.]
Favorite Books Rhetoric (Aristotle), The Blind Watchmaker, The Greatest Show on Earth, The Selfish Gene (Richard Dawkins, Collapse, Guns Germs and Steel (Jared Diamond)

Which is easier to make a model airplane out of and why: a banana peel or a wet sock?

A banana peel will dry and the become lesser than its dry weight. A sock will carry an innate weight despite drying