Rick Lester

My blogs

About me

Gender MALE
Industry Arts
Occupation Chief Executive Officer, TRG Arts
Location Colorado Springs, Colorado, United States
Introduction Rick Lester leads TRG's counsel on patron behavior trends and their impact on patronage and revenue generation for organizations and communities. His pioneering work in demand management and pricing have become industry best practices. Rick's presentations on pricing, arts consumer behavior, and thriving in a tough economy are regularly featured in conferences nationwide. Early career success leading the marketing programs for the Cincinnati Symphony and The Cleveland Orchestra led Rick to senior leadership positions in the orchestra field. In each organization, Rick helped achieve records for both earned and contributed revenues. Before he founded Lester & Associates, Rick also was a freelance consultant to orchestras as well as state and national nonprofit organizations. He served as a member of the National Endowment for the Arts' Panel for Policy Review, the Pew Charitable Trusts, and the Cleveland Foundation. He holds an MBA from Queens University and a BA in political science from Drury University. He currently serves on Drury's board of trustees. He also serves as a distinguished visiting professor of arts management at SMU in Dallas.