Jordan Pine

My blogs

About me

Gender MALE
Industry Marketing
Occupation Direct Marketing
Location Scarborough, NY, United States
Introduction I am the founder and president of SciMark Corp., a consulting firm that specializes in direct marketing techniques. I've helped launch dozens of consumer products in my career, some of which (such as the Finishing Touch/Micro Touch hair removers and the HD Vision line of sunglasses) went on to become household brands. I also helped pioneer two methodologies for identifying winning DRTV products that have become industry standards: online surveys and Web testing. In addition to publishing this blog, I contribute monthly to Response magazine and the official blog for the Electronic Retailing Association (ERA).
Favorite Books "Scientific Advertising" by Claude Hopkins, "Reality in Advertising" by Rosser Reeves, "Ogilvy on Advertising" by David Ogilvy, "Tested Advertising Methods" by John Caples, "The Halo Effect" by Phil Rosenzweig