My blogs

Blogs I follow

About me

Gender MALE
Introduction John Cass started blogging in 2003 to find out how blogs help businesses reach high rankings in search engines, but discovered blogs do so much more in terms of creating dialogue between companies and their customers. He is author of "Strategies and Tools for Corporate Blogging," to be published by Butterworth-Heinemann an imprint of Elsevier, Inc. in 2007. He was 2005/6 President of the Boston Chapter of the American Marketing Association, and is a research fellow and advisory board member for the Society of New Communications Research. He has held senior positions in marketing, social media strategies and public relations for a number of companies including; an online printing company, RedV Network a consumer software company, Quotium Technologies a web load testing software company, Portent Interactive an interactive agency, and was the Director of Blogging Strategies for Backbone Media. He lives in Arlington, Massachusetts with his wife Karin, and son Bram.