H. Martin Calle

My blogs

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About me

Gender MALE
Industry Marketing
Occupation Selling
Location NYC/LA, United States
Introduction What do Folgers, Pampers, Tylenol, Coca-Cola and many other products all have in common? Me! I perform extreme product makeovers for global marketing leaders: the world's top C-suite and line management teams dealing in products and categories with flat, stagnant or declining sales, delisted or new products and line extensions. When's the time to perform an EXTREME PRODUCT MAKEOVER? Whenever someone notices product or category sales are slipping. Course graduates Folgers, Pampers and Tylenol became "billion dollar" (US sales) CPG product lines. (Single lines that sell $1+ billion not brands of many lines). Others followed. Our least successful grad, Baked Lays sold $310 million in 10 months. To date, no one else in the US $2.4 trillion consumer package good industry has launched a single more successful product (Source: IRI). Are your product or category sales slipping?
Interests Executive coaching and mentorship, sailing, coaching basketball
Favorite Movies Kronos, The World's Fastest Indian, Dances With Wolves, The Last of the Mohicans, October Sky, Hoosiers, The Bedford Incident, Roger & Me, Super Size Me, Fast Food Nation, The Wizard of Oz, Gone With The Wind, The Color Purple
Favorite Music Anything by artists or bands before they were famous. Obscure music.
Favorite Books The 21 Irrefutable Laws of Leadership, The 17 Irrefutable Laws of Teamwork, Becoming A Person of Influence, Connections by James Burke, The Celestine Prophesy, Contact by Carl Sagen