My blogs

About me

Location	Chicago, Illinois, United States
Introduction	Caution:Viral Branding can be infectious. Spores thrive in harsh environments. Today, more than ever, brands need to add value to survive. Spore is all about creating brand ideas that are sustainable and that create a platform for growth Spore creates multidimensional branding programs including, packaging, communications and interactive. Spore has developed a rigorous, darwinian process for optimizing brands. Spore brand viability tests are designed to ensure that only the strongest ideas survive. Inconsistent, overly complex and/or not ownable ideas are eliminated before they can “infect” the brand. Making brands conversation-worthy is a the heart of viral branding.

Location

Chicago, Illinois, United States

Introduction

Caution:Viral Branding can be infectious. Spores thrive in harsh environments. Today, more than ever, brands need to add value to survive. Spore is all about creating brand ideas that are sustainable and that create a platform for growth Spore creates multidimensional branding programs including, packaging, communications and interactive. Spore has developed a rigorous, darwinian process for optimizing brands. Spore brand viability tests are designed to ensure that only the strongest ideas survive. Inconsistent, overly complex and/or not ownable ideas are eliminated before they can “infect” the brand. Making brands conversation-worthy is a the heart of viral branding.