Tony Rossell

My blogs

About me

Gender MALE
Industry Non-Profit
Occupation Marketing
Location Alexandria, Virginia, United States
Introduction Tony serves as the senior vice president of Marketing General Incorporated, in Alexandria, Virginia. A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (Wiley 2016). He also launched the annual Membership Marketing Benchmarking Report and developed the membership framework he calls the “Membership Lifecycle”. His professional ambition is to help good organizations use marketing to accomplish their mission. Tony can be reached at Tony@MarketingGeneral.com.