Matt Thornhill & John Martin

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About me

Introduction We run the Boomer Project, which is on a mission to help educate and enlighten marketers how to best communicate with Boomers today. We wrote Boomer Consumer, Ten New Rules for Marketing to America's Largest, Wealthiest and Most Influential Group. This blog shares our points of view on Boomers and anything else that catches our fancy. Join in the discussion.