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Erbe Italian skin care-general manager assistant Francesco Bianchi
On Blogger since: May 2012
Profile views: 995

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GenderMale
IndustryConsulting
LocationRome, Rm, Italy
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IntroductionErbe is not a mass-production cosmetics company.For 25 years we have measured our success by how different we are from larger businesses that take the idea of beauty and corrupt it through mass marketing and aggressive cost cutting.Big companies do not care to know you and they only employ marketing tactics to reduce you to some abstract being, possessing certain needs and assets.On the other hand, Erbe has always been hands-on,making simple promises in the form of a highly personal and meaningful message to our clients.Other skin care lines include chemicals, which imitate the healing actions of the actual botanical extracts found in Erbe products.Chemicals achieve only superficial,temporary results and the “hope in a bottle”illusion.On the other hand, our line work deeply because is intended to cure actual dermatological problems,to provide real and lasting benefits.Erbe reclaims the wisdom of our Italian monks,whose healing practices anticipated by centuries what we think of as “modern” today. We reject the pathological pursuit of profit at the expense of the real. We want to help people enjoy lasting results rather than being caught up in a cycle of useless purchasing.
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