Peter Smith

My blogs

Gender	Male
Occupation	Design Consultant & Lecturer
Location	London, United Kingdom
Introduction	I am Creative Director at Openmind Design Consultancy. Openmind is an independent branding and communications design consultancy. We combine strengths in brand strategy development, communications audits, brand and visual identity design, internal and external communications design. My experience covers working as a creative director on major European brand identity programmes. I’ve been responsible for naming, brand design, literature design, conventional and online guidelines, online communications, corporate advertising and interior design projects for a wide range of clients in a variety of business sectors. I am also Principal Lecturer and Course Leader for the MA Design for Communication course at University of Westminster. The masters course reflects the multidisciplinary nature of contemporary communications bringing together key subject disciplines in visual communication including graphic design, animation, digital media and illustration. The aim is to help students develop analytical skills and generate conceptual thinking that will help prepare them for high-level professional practice.