National Office of Importance

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Location United Kingdom
Introduction From 1915-2003, the National Office of Importance carried out its statutory public duty “to inform, insist and admonish” on behalf of the British Government. Seen by some as a necessary conduit, and derided by others (notably the formidable editor of The Times, Auberondley Handelsman, who memorably dubbed it “a zoo of nannybodies, nincomboobs, whows, bingo-morts, gundiguts, mopsies and trotterclouts given inexplicable charge of a printing press”) many of its campaigns and much of its publicity material has now become as fondly-remembered a part of the cultural landscape as coddled eggs and transistorised wainscotting.