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About me

Industry Consulting
Occupation Dir. Latino Media & Comm DePaul Univ. &Latino Leadership Development
Location Chicago, Illinois
Introduction For two decades, Cristina Benitez has developed a wide range of branding and marketing programs that targeted the growing Latino population in the United States. In 1998, she founded Lazos Latinos, a specialty Hispanic, strategic branding and advertising company based in Chicago. In 2005, Lazos Latinos added “Latinization” to help Fortune 500 companies understand and develop their Hispanic employees. Lazos Latinos’ mission is to build leadership by embracing, understanding and respecting Latino employees and consumers.