Ken Muench
My blogs
| Gender | Male |
|---|---|
| Industry | Advertising |
| Occupation | Chief Strategic Officer |
| Location | Seal Beach, CA, United States |
| Introduction | Originally from Mexico City, I came to the US for what was supposed to be a few years. Twenty years later, I'm still here. I worked in Multicultural agencies for over a decade, and several years in General Market shops. The combination has given me a different perspective of who the general market is, and how multicultural audiences fit in. With this perspective, I live and breathe strategy, striving to understand how culture works in the US and how brands can leverage that. I am the co-founder of Collider LLC, a Cultural Insights Lab that helps clients use culture to position their products and brands as well as find a new source of innovation. |