Target Video

My blogs

About me

Location California, United States
Introduction In 1977 artist Joe Rees founded Target Video. Target taped bands in the studio, in clubs, at parties and on the streets of the world when music television was nonexistent. Joe, Jill Hoffman, Jackie Sharp and others, with a vision and love for underground music and art, created a massive archive of underground music and art performance that toured the U.S. and Europe. Bands and artists performed at the 12,000 sf art studio known by all as “Target.” DIY, punk rock and performance art reigned. As part of the California underground scene, Target’s black building was a clubhouse: three floors of video, editing, recording studios; magazine publishers; graphic artists; cartoonists and punks. With its aqua and acid-green linoleum floor and punk rock jukebox Target’s studio was home to after-hours parties, performances, even a wedding reception. Target captured the scene in all its raw clumsiness. Target documented an explosive era in music and art. Target preserved a place in music history for bands like the Screamers, the Avengers and the Dils, and captured the Talking Heads, Iggy Pop, the Cramps and more in classic early performances.