Dirk Hye

My blogs

About me

Gender MALE
Industry Communications or Media
Occupation Lecturer / Consultant
Location Antwerpen, Belgium
Introduction I studied Political and Social Sciences at the Universities of Antwerp (Belgium) and Strasbourg (France). In 1993 I accidently started my career in the thrilling world of communications and Public Relations. I gained experience at ING Insurance, the Antwerp Chamber of Commerce and Coca-Cola Enterprises Belgium. These various environments allowed me to develop my communication knowledge. In 2004 I decided to open a new chapter in my life. Since then, I have been active teaching communication courses (Internal Communications, Corporate Communication, Public Relations, Public Affairs, etc.) at Group T in Leuven and at Plantijn University College of Antwerp. Company trainings are also one of my favourite activities. Based on my own experience and on regular contacts with communication experts I strongly believe that managing corporate reputation should play a key role in every company’s general strategy. Today we live in an open and transparent world. It takes years to build up a good reputation, it only takes 5 minutes to tear it down. Reputation management is much more worth than many think! As senior consultant with Panneels & Partners I try to bring this message to the world.