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Gender	Male
Industry	Advertising
Occupation	Creative Director
Location	Toronto, ON, Canada
Introduction	Patrick is currently the Creative Director of Brand Activation at the Toronto office of DraftFCB. A graduate of Sheridan College in 1988, Patrick has worked in many different areas of creative, ideation and design. He came to DraftFCB in 2004, from being the Associate Creative Director of Encore Encore Strategic Marketing, where he created advertising and brand activation work for a wide variety of global clients included Miller Beer, Jack Daniel’s, Corona, CCM, BMW, Molson, Famous Players and the NBA. Patrick has also been dubbed a "creative mercenary" creating freelance work for many top brands including MTV, Ride Snowboards, Roots and Coca-Cola. He is now a valued part of the DraftFCB creative team. While with DraftFCB, Patrick has handled the lead on concept development and creative for several of Draft’s clientele including Coors Light, OLG, S.J. Johnson and smart to name a few. Always looking for the next BIG IDEA, Patrick is also an avid trend hunter and previously developed several clothing lines for his own streetwear company.