Sarah Kretchmer

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Industry Science
Location Sydney, NSW, Australia
Introduction I am a scientist by trade, having done a PhD in wound healing. I am also hopelessly obsessed with anything to do with beauty. For years, the scientific half of my brain has been at war with the vain half: the vain half was forever getting suckered in by marketing claims that the scientific half knew to be a total load of crap. Unfortunately, the vain half of my brain is a lot stronger and so usually silenced the scientific half! Recently, there have been a slew of products released that have some pretty hardcore research behind them that have really caught my interest. So, the aim of this blog is to chat about beauty products that are backed up with scientific research, to try and translate some of this research back into simple English, and to give my reviews of these products. I also hope to bust a few beauty myths and point out which marketing claims are total crap, so all of us can get the vain halves of our brains under control!