jaims

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Introduction Zahavian Things is a guide to pretty things and fantastic experiences - both cheap and costly - the world over. Plus a dash of science explaining the why of it all. For fans of Domino, The Economist, Lucky, Gilt Group, sociology, psychology and plantinum cards. Zahavian signaling theory is a notion in evolutionary psychology. It helps explain why the peacock's tail is so attractive to peahens, why men will spend money on sports cars, why we buy what we buy.