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blogFeed.initializeFeed({"version":"1.0","encoding":"UTF-8","feed":{"xmlns":"http://www.w3.org/2005/Atom","xmlns$openSearch":"http://a9.com/-/spec/opensearchrss/1.0/","xmlns$gd":"http://schemas.google.com/g/2005","xmlns$georss":"http://www.georss.org/georss","xmlns$thr":"http://purl.org/syndication/thread/1.0","xmlns$blogger":"http://schemas.google.com/blogger/2008","id":{"$t":"tag:blogger.com,1999:blog-32069983"},"updated":{"$t":"2020-07-07T07:20:09.000-07:00"},"category":[{"term":"mobile-friendly"},{"term":"geotargeting"},{"term":"url removals"},{"term":"youtube channel"},{"term":"localization"},{"term":"apps"},{"term":"malware"},{"term":"Android"},{"term":"structured data"},{"term":"https"},{"term":"hangout"},{"term":"Google Assistant"},{"term":"performance"},{"term":"intermediate"},{"term":"images"},{"term":"autocomplete"},{"term":"advanced"},{"term":"recipes"},{"term":"speed"},{"term":"webmaster guidelines"},{"term":"UX"},{"term":"webmasters"},{"term":"general tips"},{"term":"webmaster community"},{"term":"javascript"},{"term":"summit"},{"term":"Chrome"},{"term":"crawling and indexing"},{"term":"CAPTCHA"},{"term":"encryption"},{"term":"questions"},{"term":"rich results"},{"term":"search for beginners"},{"term":"mobile"},{"term":"rendering"},{"term":"rich cards"},{"term":"search results"},{"term":"webmaster tools"},{"term":"AMP"},{"term":"Google Images"},{"term":"seo"},{"term":"interstitials"},{"term":"security"},{"term":"hreflang"},{"term":"beginner"},{"term":"forums"},{"term":"job search"},{"term":"hacked sites"},{"term":"ranking"},{"term":"feedback and communication"},{"term":"Responsive Web Design"},{"term":"webmaster forum"},{"term":"nohacked"},{"term":"TLDs"},{"term":"product experts"},{"term":"products and services"},{"term":"verification"},{"term":"search console"},{"term":"search queries"},{"term":"accessibility"},{"term":"video"},{"term":"product expert"},{"term":"events"},{"term":"Google I/O"},{"term":"Google News"},{"term":"API"},{"term":"cms"},{"term":"sitemaps"}],"title":{"type":"text","$t":"Official Google Webmaster Central Blog"},"subtitle":{"type":"html","$t":"Official news on crawling and indexing sites for the Google index"},"link":[{"rel":"http://schemas.google.com/g/2005#feed","type":"application/atom+xml","href":"https://www.blogger.com/feeds/32069983/posts/default?alt\u003djson-in-script\u0026max-results\u003d3\u0026orderby\u003dpublished"},{"rel":"self","type":"application/atom+xml","href":"https://www.blogger.com/feeds/32069983/posts/default?alt\u003djson-in-script\u0026max-results\u003d3\u0026orderby\u003dpublished"},{"rel":"alternate","type":"text/html","href":"http://webmasters.googleblog.com/"},{"rel":"hub","href":"http://pubsubhubbub.appspot.com/"},{"rel":"next","type":"application/atom+xml","href":"https://www.blogger.com/feeds/32069983/posts/default?alt\u003djson-in-script\u0026start-index\u003d4\u0026max-results\u003d3\u0026orderby\u003dpublished"}],"author":[{"name":{"$t":"johnmu"},"uri":{"$t":"https://www.blogger.com/profile/07799809401867785172"},"email":{"$t":"noreply@blogger.com"},"gd$image":{"rel":"http://schemas.google.com/g/2005#thumbnail","width":"35","height":"35","src":"//lh3.googleusercontent.com/zFdxGE77vvD2w5xHy6jkVuElKv-U9_9qLkRYK8OnbDeJPtjSZ82UPq5w6hJ-SA\u003ds35"}}],"generator":{"version":"7.00","uri":"https://www.blogger.com","$t":"Blogger"},"openSearch$totalResults":{"$t":"811"},"openSearch$startIndex":{"$t":"1"},"openSearch$itemsPerPage":{"$t":"3"},"entry":[{"id":{"$t":"tag:blogger.com,1999:blog-32069983.post-6042522016317727035"},"published":{"$t":"2020-07-07T07:20:00.000-07:00"},"updated":{"$t":"2020-07-07T07:20:08.890-07:00"},"title":{"type":"text","$t":"The Rich Results Test is out of beta"},"content":{"type":"html","$t":"Today we are announcing that the \u003ca href\u003d\"https://search.google.com/test/rich-results\"\u003eRich Results Test\u003c/a\u003e fully supports all Google Search rich result features - it’s out of beta 🥳. In addition, we are preparing to deprecate the Structured Data Testing Tool 👋 - it will still be available for the time being, but going forward we strongly recommend you use the Rich Results Test to test and validate your structured data.\u003cbr /\u003e\u003cbr /\u003eRich results are experiences on Google Search that go beyond the standard blue link. They’re powered by \u003ca href\u003d\"https://developers.google.com/search/docs/guides/intro-structured-data\"\u003estructured data\u003c/a\u003e and can include carousels, images, or other non-textual elements. Over the last couple years we’ve developed the Rich Results Test to help you test your structured data and preview your rich results.\u003cbr /\u003e\u003cbr /\u003eHere are some reasons the new tool will serve you better:\u003cbr /\u003e\u003cul\u003e\u003cli\u003e\u003cdiv role\u003d\"presentation\"\u003eIt shows which Search feature enhancements are valid for the markup you are providing\u003c/div\u003e\u003c/li\u003e\u003cli\u003e\u003cdiv role\u003d\"presentation\"\u003eIt handles dynamically loaded structured data markup more effectively\u003c/div\u003e\u003c/li\u003e\u003cli\u003e\u003cdiv role\u003d\"presentation\"\u003eIt renders both mobile and desktop versions of a result\u003c/div\u003e\u003c/li\u003e\u003cli\u003e\u003cdiv role\u003d\"presentation\"\u003eIt is fully aligned with Search Console reports\u003c/div\u003e\u003c/li\u003e\u003c/ul\u003eYou can use the Rich Results Test to test a code snippet or a URL to a page. The test returns errors and warnings we detect on your page. Note that errors disqualify your page from showing up as a rich result. While warnings might limit the appearance, your page is still eligible for showing up as a rich result. For example, if there was a warning for a missing image property, that page could still appear as a rich result, just without an image.\u003cbr /\u003e\u003cbr /\u003eHere are some examples of what you’ll see when using the tool.\u003cbr /\u003e\u003cbr /\u003e\u003ctable align\u003d\"center\" cellpadding\u003d\"0\" cellspacing\u003d\"0\" class\u003d\"tr-caption-container\" style\u003d\"margin-left: auto; margin-right: auto; text-align: center;\"\u003e\u003ctbody\u003e\u003ctr\u003e\u003ctd style\u003d\"text-align: center;\"\u003e\u003ca href\u003d\"https://1.bp.blogspot.com/-fQP5Di9Gq9k/XwRH0lGbEAI/AAAAAAAAEJI/hzQusMINLYA78ooRO_eTwJjvUMW8sMa7ACLcBGAsYHQ/s1600/valid-structured-data.jpg\" imageanchor\u003d\"1\" style\u003d\"margin-left: auto; margin-right: auto;\"\u003e\u003cimg border\u003d\"0\" data-original-height\u003d\"873\" data-original-width\u003d\"1600\" height\u003d\"347\" src\u003d\"https://1.bp.blogspot.com/-fQP5Di9Gq9k/XwRH0lGbEAI/AAAAAAAAEJI/hzQusMINLYA78ooRO_eTwJjvUMW8sMa7ACLcBGAsYHQ/s640/valid-structured-data.jpg\" width\u003d\"640\" /\u003e\u003c/a\u003e\u003c/td\u003e\u003c/tr\u003e\u003ctr\u003e\u003ctd class\u003d\"tr-caption\" style\u003d\"text-align: center;\"\u003eImage: valid structured data on Rich Results Test\u003c/td\u003e\u003c/tr\u003e\u003c/tbody\u003e\u003c/table\u003e\u003ctable align\u003d\"center\" cellpadding\u003d\"0\" cellspacing\u003d\"0\" class\u003d\"tr-caption-container\" style\u003d\"margin-left: auto; margin-right: auto; text-align: center;\"\u003e\u003ctbody\u003e\u003ctr\u003e\u003ctd style\u003d\"text-align: center;\"\u003e\u003cbr /\u003e\u003ca href\u003d\"https://1.bp.blogspot.com/-SuROMOfhsAk/XwRH836DjuI/AAAAAAAAEJM/yFYsFv2orxoKV2GLbOuORWkq649n2lMCgCLcBGAsYHQ/s1600/code-explorer-error.jpg\" imageanchor\u003d\"1\" style\u003d\"margin-left: auto; margin-right: auto;\"\u003e\u003cimg border\u003d\"0\" data-original-height\u003d\"873\" data-original-width\u003d\"1600\" height\u003d\"348\" src\u003d\"https://1.bp.blogspot.com/-SuROMOfhsAk/XwRH836DjuI/AAAAAAAAEJM/yFYsFv2orxoKV2GLbOuORWkq649n2lMCgCLcBGAsYHQ/s640/code-explorer-error.jpg\" width\u003d\"640\" /\u003e\u003c/a\u003e\u003c/td\u003e\u003c/tr\u003e\u003ctr\u003e\u003ctd class\u003d\"tr-caption\" style\u003d\"text-align: center;\"\u003eImage: code explorer showing error on Rich Results Test\u003c/td\u003e\u003c/tr\u003e\u003c/tbody\u003e\u003c/table\u003e\u003cbr /\u003e\u003ctable align\u003d\"center\" cellpadding\u003d\"0\" cellspacing\u003d\"0\" class\u003d\"tr-caption-container\" style\u003d\"margin-left: auto; margin-right: auto; text-align: center;\"\u003e\u003ctbody\u003e\u003ctr\u003e\u003ctd style\u003d\"text-align: center;\"\u003e\u003ca href\u003d\"https://1.bp.blogspot.com/-bVH1URD87q4/XwRIFTkT-II/AAAAAAAAEJQ/EbzXYxv0z4ATTw7h8Mw79pP5UT6-BBGaACLcBGAsYHQ/s1600/search-preview.jpg\" imageanchor\u003d\"1\" style\u003d\"margin-left: auto; margin-right: auto;\"\u003e\u003cimg border\u003d\"0\" data-original-height\u003d\"916\" data-original-width\u003d\"735\" height\u003d\"400\" src\u003d\"https://1.bp.blogspot.com/-bVH1URD87q4/XwRIFTkT-II/AAAAAAAAEJQ/EbzXYxv0z4ATTw7h8Mw79pP5UT6-BBGaACLcBGAsYHQ/s400/search-preview.jpg\" width\u003d\"320\" /\u003e\u003c/a\u003e\u003c/td\u003e\u003c/tr\u003e\u003ctr\u003e\u003ctd class\u003d\"tr-caption\" style\u003d\"text-align: center;\"\u003eImage: search preview on Rich Results Test\u003c/td\u003e\u003c/tr\u003e\u003c/tbody\u003e\u003c/table\u003e\u003cbr /\u003eLearn more about the \u003ca href\u003d\"https://support.google.com/webmasters/answer/7445569\"\u003eRich Results Test\u003c/a\u003e, and let us know if you have any feedback either through the \u003ca href\u003d\"https://support.google.com/webmasters/threads?thread_filter\u003d(category%3Astructured_data)\u0026amp;max_results\u003d20\"\u003eWebmasters help community\u003c/a\u003e or \u003ca href\u003d\"https://twitter.com/googlewmc\"\u003eTwitter\u003c/a\u003e.\u003cbr /\u003e\u003cbr /\u003e\u003ci\u003ePosted by Moshe Samet, Search Console Product Manager\u003c/i\u003e\u003cbr /\u003e\u003cbr /\u003e"},"link":[{"rel":"edit","type":"application/atom+xml","href":"https://www.blogger.com/feeds/32069983/posts/default/6042522016317727035"},{"rel":"self","type":"application/atom+xml","href":"https://www.blogger.com/feeds/32069983/posts/default/6042522016317727035"},{"rel":"alternate","type":"text/html","href":"https://webmasters.googleblog.com/2020/07/rich-results-test-out-of-beta.html","title":"The Rich Results Test is out of beta"}],"author":[{"name":{"$t":"Google Webmaster Central"},"uri":{"$t":"https://www.blogger.com/profile/00300507832438791959"},"email":{"$t":"noreply@blogger.com"},"gd$image":{"rel":"http://schemas.google.com/g/2005#thumbnail","width":"35","height":"35","src":"//lh3.googleusercontent.com/zFdxGE77vvD2w5xHy6jkVuElKv-U9_9qLkRYK8OnbDeJPtjSZ82UPq5w6hJ-SA\u003ds35"}}],"media$thumbnail":{"xmlns$media":"http://search.yahoo.com/mrss/","url":"https://1.bp.blogspot.com/-fQP5Di9Gq9k/XwRH0lGbEAI/AAAAAAAAEJI/hzQusMINLYA78ooRO_eTwJjvUMW8sMa7ACLcBGAsYHQ/s72-c/valid-structured-data.jpg","height":"72","width":"72"}},{"id":{"$t":"tag:blogger.com,1999:blog-32069983.post-3196941517353967283"},"published":{"$t":"2020-07-03T06:01:00.000-07:00"},"updated":{"$t":"2020-07-03T06:01:09.036-07:00"},"title":{"type":"text","$t":"How spam reports are used at Google"},"content":{"type":"html","$t":"Thanks to our users, we \u003ca href\u003d\"https://webmasters.googleblog.com/2020/06/how-we-fought-search-spam-on-google.html\"\u003ereceive hundreds of spam reports\u003c/a\u003e every day. While many of the spam reports lead to \u003ca href\u003d\"https://support.google.com/webmasters/answer/9044175\"\u003emanual actions\u003c/a\u003e, they represent a small fraction of the manual actions we issue. Most of the manual actions come from the work our internal teams regularly do to detect spam and improve search results. Today we're updating our \u003ca href\u003d\"https://support.google.com/webmasters/answer/35769?hl\u003den#quality_guidelines\"\u003eHelp Center articles\u003c/a\u003e to better reflect this approach: \u003cb\u003ewe use spam reports only to improve our spam detection algorithms\u003c/b\u003e.\u003cbr /\u003e\u003cbr /\u003eSpam reports play a significant role: they help us understand where our automated spam detection systems may be missing coverage. Most of the time, it's much more impactful for us to fix an underlying issue with our automated detection systems than it is to take manual action on a single URL or site.\u003cbr /\u003e\u003cbr /\u003eIn theory, if our automated systems were perfect, we would catch all spam and not need reporting systems at all. The reality is that while our spam detection systems work well, there’s always room for improvement, and spam reporting is a crucial resource to help us with that. Spam reports in aggregate form help us analyze \u003ca href\u003d\"https://www.blog.google/products/search/how-we-keep-spam-out-of-search/\"\u003etrends and patterns\u003c/a\u003e in spammy content to improve our algorithms.\u003cbr /\u003e\u003cbr /\u003eOverall, one of the best approaches to keeping spam out of Search is to rely on high quality content created by the web community and our ability to surface it through ranking. You can learn more about our approach to improving Search and generating great results at our \u003ca href\u003d\"https://www.google.com/search/howsearchworks/\"\u003eHow Search Works site\u003c/a\u003e. Content owners and creators can also learn how to create high-quality content to be successful in Search through our \u003ca href\u003d\"https://www.google.com/webmasters/learn/\"\u003eGoogle Webmasters resources\u003c/a\u003e. Our spam detection systems work with our regular ranking systems, and \u003ca href\u003d\"https://www.google.com/webmasters/tools/spamreport\"\u003espam reports\u003c/a\u003e help us continue to improve both so we very much appreciate them.\u003cbr /\u003e\u003cbr /\u003eIf you have any questions or comments, please let us know \u003ca href\u003d\"http://twitter.com/googlewmc\"\u003eon Twitter\u003c/a\u003e.\u003cbr /\u003e\u003cbr /\u003ePosted by \u003ca href\u003d\"https://twitter.com/methode\"\u003eGary\u003c/a\u003e\u003cbr /\u003e\u003cbr /\u003e"},"link":[{"rel":"edit","type":"application/atom+xml","href":"https://www.blogger.com/feeds/32069983/posts/default/3196941517353967283"},{"rel":"self","type":"application/atom+xml","href":"https://www.blogger.com/feeds/32069983/posts/default/3196941517353967283"},{"rel":"alternate","type":"text/html","href":"https://webmasters.googleblog.com/2020/07/how-spam-reports-are-used-at-google.html","title":"How spam reports are used at Google"}],"author":[{"name":{"$t":"Google Webmaster Central"},"uri":{"$t":"https://www.blogger.com/profile/00300507832438791959"},"email":{"$t":"noreply@blogger.com"},"gd$image":{"rel":"http://schemas.google.com/g/2005#thumbnail","width":"35","height":"35","src":"//lh3.googleusercontent.com/zFdxGE77vvD2w5xHy6jkVuElKv-U9_9qLkRYK8OnbDeJPtjSZ82UPq5w6hJ-SA\u003ds35"}}]},{"id":{"$t":"tag:blogger.com,1999:blog-32069983.post-8630305347792431991"},"published":{"$t":"2020-06-09T10:55:00.000-07:00"},"updated":{"$t":"2020-06-09T10:55:49.650-07:00"},"category":[{"scheme":"http://www.blogger.com/atom/ns#","term":"search results"},{"scheme":"http://www.blogger.com/atom/ns#","term":"webmaster guidelines"}],"title":{"type":"text","$t":"How we fought Search spam on Google - Webspam Report 2019"},"content":{"type":"html","$t":"\u003cdiv class\u003d\"separator\" style\u003d\"clear: both; text-align: justify;\"\u003e\u003ca href\u003d\"https://1.bp.blogspot.com/-YCbKebF4bZY/Xs4ea7gSBmI/AAAAAAAAEFU/2LiDbfLUqXswwf5lsl_0SWGF68GXULv0wCLcBGAsYHQ/s1600/WebspamReport2019_1.png\" imageanchor\u003d\"1\" style\u003d\"margin-left: 1em; margin-right: 1em;\"\u003e\u003cimg border\u003d\"0\" data-original-height\u003d\"501\" data-original-width\u003d\"1400\" src\u003d\"https://1.bp.blogspot.com/-YCbKebF4bZY/Xs4ea7gSBmI/AAAAAAAAEFU/2LiDbfLUqXswwf5lsl_0SWGF68GXULv0wCLcBGAsYHQ/s1600/WebspamReport2019_1.png\" /\u003e\u003c/a\u003e\u003c/div\u003e\u003cdiv style\u003d\"text-align: justify;\"\u003e\u003cbr /\u003e\u003c/div\u003e\u003cdiv style\u003d\"text-align: justify;\"\u003e\u003cbr /\u003e\u003c/div\u003e\u003cdiv style\u003d\"text-align: justify;\"\u003eEvery search matters. That is why whenever you come to Google Search to find relevant and useful information, it is our ongoing commitment to make sure users receive the highest quality results possible.  \u003cbr /\u003e\u003cbr /\u003e\u003c/div\u003e\u003cdiv style\u003d\"text-align: justify;\"\u003eUnfortunately, on the web there are some disruptive behaviors and content that we call \"webspam\" that can degrade the experience for people coming to find helpful information. We have a number of teams who work to prevent webspam from appearing in your search results, and it’s a constant challenge to stay ahead of the spammers. At the same time, we continue to engage with webmasters to ensure they’re following best practices and can find success on Search, making great content available on the open web. \u003cbr /\u003e\u003cbr /\u003e\u003c/div\u003e\u003cdiv style\u003d\"text-align: justify;\"\u003eLooking back at last year, here’s a snapshot of how we fought spam on Search in 2019, and how we supported the webmaster community.  \u003c/div\u003e\u003cdiv style\u003d\"text-align: justify;\"\u003e\u003cbr /\u003e\u003c/div\u003e\u003cdiv style\u003d\"text-align: justify;\"\u003e\u003cstrong\u003eFighting Spam at Scale\u003c/strong\u003e\u003cbr /\u003e\u003cstrong\u003e\u003cbr /\u003e\u003c/strong\u003e\u003c/div\u003e\u003cdiv style\u003d\"text-align: justify;\"\u003eWith hundreds of billions of webpages in our index serving billions of queries every day, perhaps it’s not too surprising that there continue to be bad actors who try to manipulate search ranking. In fact, we observed that \u003cstrong\u003emore than 25 Billion pages we discover each day are spammy\u003c/strong\u003e. That’s a lot of spam and it goes to show the scale, persistence, and the lengths that spammers are willing to go. We’re very serious about making sure that your chance of encountering spammy pages in Search is as small as possible. Our efforts have helped ensure that more than 99% of visits from our results lead to spam-free experiences. \u003c/div\u003e\u003cdiv style\u003d\"text-align: justify;\"\u003e\u003cbr /\u003e\u003c/div\u003e\u003cdiv style\u003d\"text-align: justify;\"\u003e\u003cstrong\u003eUpdates from last year\u003c/strong\u003e\u003cbr /\u003e\u003cstrong\u003e\u003cbr /\u003e\u003c/strong\u003e\u003c/div\u003e\u003cdiv style\u003d\"text-align: justify;\"\u003eIn 2018, we reported that we had reduced \u003ca href\u003d\"https://support.google.com/webmasters/answer/2721437?hl\u003den\"\u003euser-generated spam\u003c/a\u003e by 80%, and we’re happy to confirm that this type of abuse did not grow in 2019. Link spam continued to be a popular form of spam, but our team was successful in containing its impact in 2019. More than 90% of link spam was caught by our systems, and techniques such as paid links or link exchange have been made less effective. \u003c/div\u003e\u003cdiv style\u003d\"text-align: justify;\"\u003e\u003cbr /\u003eHacked spam, while still a commonly observed challenge, has been more stable compared to previous years. We continued to work on solutions to better detect and notify affected webmasters and platforms and \u003ca href\u003d\"https://developers.google.com/web/fundamentals/security/hacked/\"\u003ehelp them recover from hacked websites\u003c/a\u003e. \u003c/div\u003e\u003cdiv style\u003d\"text-align: justify;\"\u003e\u003cbr /\u003e\u003c/div\u003e\u003cdiv style\u003d\"text-align: justify;\"\u003e\u003cstrong\u003eSpam Trends\u003c/strong\u003e\u003cbr /\u003e\u003cstrong\u003e\u003cbr /\u003e\u003c/strong\u003e\u003c/div\u003e\u003cdiv style\u003d\"text-align: justify;\"\u003eOne of our top priorities in 2019 was improving our spam fighting capabilities through machine learning systems. Our machine learning solutions, combined with our proven and time-tested manual enforcement capability, have been instrumental in identifying and preventing spammy results from being served to users.  \u003c/div\u003e\u003cdiv style\u003d\"text-align: justify;\"\u003e\u003cbr /\u003eIn the last few years, we’ve observed an increase in spammy sites with \u003ca href\u003d\"https://support.google.com/webmasters/answer/2721306?hl\u003den\"\u003eauto-generated\u003c/a\u003e and \u003ca href\u003d\"https://support.google.com/webmasters/answer/2721312?hl\u003den\u0026amp;ref_topic\u003d6001971\"\u003escraped content\u003c/a\u003e with behaviors that annoy or harm searchers, such as fake buttons, overwhelming ads, suspicious redirects and malware. These websites are often deceptive and offer no real value to people. In 2019, we were able to reduce the impact on Search users from this type of spam by more than 60% compared to 2018. \u003c/div\u003e\u003cdiv style\u003d\"text-align: justify;\"\u003e\u003cbr /\u003eAs we improve our capability and efficiency in catching spam, we’re continuously investing in reducing broader types of harm, like  scams and fraud. These sites trick people into thinking they’re visiting an official or authoritative site and in many cases, people can end up disclosing sensitive personal information, losing money, or infecting their devices with malware. We have been paying close attention to queries that are prone to scam and fraud and we’ve worked to stay ahead of spam tactics in those spaces to protect users.  \u003c/div\u003e\u003cdiv style\u003d\"text-align: justify;\"\u003e\u003cbr /\u003e\u003c/div\u003e\u003cdiv style\u003d\"text-align: justify;\"\u003e\u003cstrong\u003eWorking with webmasters and developers for a better web\u003c/strong\u003e\u003c/div\u003e\u003cdiv style\u003d\"text-align: justify;\"\u003e\u003cbr /\u003eMuch of the work we do to fight against spam is using automated systems to detect spammy behavior, but those systems aren’t perfect and can’t catch everything. As someone who uses  Search, you can also help us fight spam and other issues by \u003ca href\u003d\"https://support.google.com/webmasters/answer/93713\"\u003ereporting spam on search\u003c/a\u003e, \u003ca href\u003d\"https://safebrowsing.google.com/safebrowsing/report_phish/\"\u003ephishing\u003c/a\u003e or \u003ca href\u003d\"https://www.google.com/safebrowsing/report_badware/\"\u003emalware\u003c/a\u003e. We received nearly 230,000 reports of search spam in 2019, and we were able to take action on 82% of those reports we processed. We appreciate all the reports you sent to us and your help in keeping search results clean! \u003c/div\u003e\u003cdiv style\u003d\"text-align: justify;\"\u003e\u003cbr /\u003eSo what do we do when we get those reports or identify that something isn’t quite right? An important part of what we do is notifying webmasters when we detect something wrong with their website. In 2019, we generated more than 90 million messages to website owners to let them know about issues, problems that may affect their site’s appearance on Search results and potential improvements that can be implemented. Of all messages, about 4.3 million were related to \u003ca href\u003d\"https://support.google.com/webmasters/answer/9044175\"\u003emanual actions\u003c/a\u003e, resulting from violations of our Webmaster Guidelines. \u003c/div\u003e\u003cdiv style\u003d\"text-align: justify;\"\u003e\u003cbr /\u003eAnd we’re always looking for ways to better help site owners. There were many initiatives in 2019 aimed at improving communications, such as \u003ca href\u003d\"https://webmasters.googleblog.com/2019/12/search-console-messages.html\"\u003ethe new Search Console messages\u003c/a\u003e, \u003ca href\u003d\"https://webmasters.googleblog.com/2019/10/site-kit-is-now-available-for-all.html\"\u003eSite Kit for WordPress sites\u003c/a\u003e or \u003ca href\u003d\"https://webmasters.googleblog.com/2019/09/auto-dns-verification.html\"\u003ethe Auto-DNS verification in the new Search Console\u003c/a\u003e. We hope that these initiatives have equipped webmasters with more convenient ways to get their sites verified and will continue to be helpful. We also hope this provides quicker access to news and that webmasters will be able to fix webspam issues or hack issues more effectively and efficiently.  \u003c/div\u003e\u003cdiv style\u003d\"text-align: justify;\"\u003e\u003cbr /\u003eWhile we deeply focused on cleaning up spam, we also didn’t forget to keep up with the evolution of the web and \u003ca href\u003d\"https://webmasters.googleblog.com/2019/09/evolving-nofollow-new-ways-to-identify.html\"\u003erethought how we wanted to treat “nofollow” links\u003c/a\u003e. Originally introduced as a means to help fight comment spam and annotate sponsored links, the “nofollow” attribute has come a long way. But we’re not stopping there. We believe it’s time for it to evolve even more, just as how our spam fighting capability has evolved. We introduced two new link attributes, rel\u003d\"sponsored\" and rel\u003d\"ugc\", that provide webmasters with additional ways to identify to Google Search the nature of particular links. Along with rel\u003d\"nofollow\", we began treating these as hints for us to incorporate for ranking purposes. We are very excited to see that these new rel attributes were well received and adopted by webmasters around the world!  \u003c/div\u003e\u003cdiv style\u003d\"text-align: justify;\"\u003e\u003cbr /\u003e\u003c/div\u003e\u003cdiv style\u003d\"text-align: justify;\"\u003e\u003cstrong\u003eEngaging with the community\u003c/strong\u003e\u003c/div\u003e\u003cdiv style\u003d\"text-align: justify;\"\u003e\u003cbr /\u003eAs always, we’re grateful for all the opportunities we had last year to connect with webmasters around the world, helping them improve their presence in Search and hearing feedback. We delivered more than 150 online office hours, online events and offline events in many cities across the globe to a wide range of audience including SEOs, developers, online marketers and business owners. Among those events, we have been delighted by \u003ca href\u003d\"https://webmasters.googleblog.com/2019/09/join-us-at-webmaster-conference-in.html\"\u003ethe momentum behind our Webmaster Conferences\u003c/a\u003e in 35 locations across 15 countries and 12 languages around the world, including the first Product Summit version in Mountain View.  While we’re not currently able to host in-person events, we look forward to more of these \u003ca href\u003d\"https://events.withgoogle.com/wmc/upcoming-events/#content\"\u003eevents\u003c/a\u003e and virtual touchpoints in the future.  \u003c/div\u003e\u003cdiv style\u003d\"text-align: justify;\"\u003e\u003cbr /\u003eWebmasters continued to find solutions and tips on our \u003ca href\u003d\"https://g.co/webmasterforum\"\u003eWebmasters Help Community\u003c/a\u003e with more than 30,000 threads in 2019 in more than a dozen languages. On YouTube, we \u003ca href\u003d\"https://webmasters.googleblog.com/2019/08/you-askgooglewebmasters-we-answer.html\"\u003elaunched #AskGoogleWebmasters\u003c/a\u003e as well as series such as \u003ca href\u003d\"https://webmasters.googleblog.com/2019/06/a-new-series-on-seo-for-web-developers.html\"\u003eSEO mythbusting\u003c/a\u003e to ensure that your questions get answered and your uncertainties get clarified.  \u003c/div\u003e\u003cdiv style\u003d\"text-align: justify;\"\u003e\u003cbr /\u003eWe know that our journey to better web with you is ongoing and we would love to continue this with you in the year to come! Therefore, do keep in touch on \u003ca href\u003d\"https://twitter.com/googlewmc\"\u003eTwitter\u003c/a\u003e, \u003ca href\u003d\"https://www.youtube.com/channel/UCWf2ZlNsCGDS89VBF_awNvA\"\u003eYouTube\u003c/a\u003e, \u003ca href\u003d\"https://webmasters.googleblog.com/\"\u003eblog\u003c/a\u003e, \u003ca href\u003d\"https://support.google.com/webmasters/community?hl\u003den\"\u003eHelp Community\u003c/a\u003e or see you in person at one of \u003ca href\u003d\"https://events.withgoogle.com/wmc/upcoming-events/\"\u003eour conferences\u003c/a\u003e near you!  \u003c/div\u003e\u003cbr /\u003e\u003cdiv id\u003d\"gdcalert2\"\u003e\u003c/div\u003e\u003cbr /\u003e\u003cdiv style\u003d\"text-align: justify;\"\u003e\u003cbr /\u003e\u003c/div\u003e\u003cdiv class\u003d\"separator\" style\u003d\"clear: both; text-align: justify;\"\u003e\u003ca href\u003d\"https://1.bp.blogspot.com/-wfbS_nyDs3M/Xs4eqUU4SiI/AAAAAAAAEFY/WKjsgINsSTU7heB-oP07qaw4oTD1i7SDACLcBGAsYHQ/s1600/WebspamReport2019_2.png\" imageanchor\u003d\"1\" style\u003d\"margin-left: 1em; margin-right: 1em;\"\u003e\u003cimg border\u003d\"0\" data-original-height\u003d\"501\" data-original-width\u003d\"1400\" src\u003d\"https://1.bp.blogspot.com/-wfbS_nyDs3M/Xs4eqUU4SiI/AAAAAAAAEFY/WKjsgINsSTU7heB-oP07qaw4oTD1i7SDACLcBGAsYHQ/s1600/WebspamReport2019_2.png\" /\u003e\u003c/a\u003e\u003c/div\u003e\u003cdiv style\u003d\"text-align: justify;\"\u003e\u003cbr /\u003e\u003c/div\u003e\u003cdiv style\u003d\"text-align: justify;\"\u003e\u003cbr /\u003e\u003c/div\u003e\u003cdiv style\u003d\"text-align: justify;\"\u003e\u003cspan class\u003d\"byline-author\"\u003ePosted by Cherry Prommawin, Search Relations, and Duy Nguyen, Search Quality Analyst\u003c/span\u003e\u003c/div\u003e"},"link":[{"rel":"edit","type":"application/atom+xml","href":"https://www.blogger.com/feeds/32069983/posts/default/8630305347792431991"},{"rel":"self","type":"application/atom+xml","href":"https://www.blogger.com/feeds/32069983/posts/default/8630305347792431991"},{"rel":"alternate","type":"text/html","href":"https://webmasters.googleblog.com/2020/06/how-we-fought-search-spam-on-google.html","title":"How we fought Search spam on Google - Webspam Report 2019"}],"author":[{"name":{"$t":"Google Webmaster Central"},"uri":{"$t":"https://www.blogger.com/profile/00300507832438791959"},"email":{"$t":"noreply@blogger.com"},"gd$image":{"rel":"http://schemas.google.com/g/2005#thumbnail","width":"35","height":"35","src":"//lh3.googleusercontent.com/zFdxGE77vvD2w5xHy6jkVuElKv-U9_9qLkRYK8OnbDeJPtjSZ82UPq5w6hJ-SA\u003ds35"}}],"media$thumbnail":{"xmlns$media":"http://search.yahoo.com/mrss/","url":"https://1.bp.blogspot.com/-YCbKebF4bZY/Xs4ea7gSBmI/AAAAAAAAEFU/2LiDbfLUqXswwf5lsl_0SWGF68GXULv0wCLcBGAsYHQ/s72-c/WebspamReport2019_1.png","height":"72","width":"72"}}]}});