Delete comment from: Captain Capitalism
Captain Capitalism, your ignorance is showing. "Body Wash" == SOAP. You pour it on the loofah, and wash.
Now why wouldn't they just call it SOAP? Therein lies the wonders of market segmentation and marketing, whereupon the producer gets to charge more money for essentially the same product.
For further edification, spend 30 minutes wandering around your local Bath and Body Works. Don't forget to pick up the cute yellow duckie. :-)
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Jonathan (married, 3 daughters, does not do the shopping)
Jul 13, 2007, 4:04:00 AM
Posted to The Economics of Girls' Showers