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""BRANDING HARTFORD""

11 Comments -

1 – 11 of 11
Anonymous RB said...

I believe Hartford is "putting the cart before the horse". Repair the streets, clean up the trash and garbage, stop the murders, car jackings,and robberies. Instill a sense of pride in the people who reside there. Then worry about "Branding". By the way, it's too bad that Hartford couldn't find a company in Hartford, or in Connecticut, or even in THIS COUNTRY to take on this branding job. They gave the money to a firm in CANADA! Hartford shoots itself in the foot AGAIN!

July 27, 2011 at 9:55 PM

Blogger KEVIN BROOKMAN said...

I agree, I would think that there might be a couple of Hartford companies that would welcome a $200,000 contract, especially if it would help them pay their outrageous taxes in Hartford.

July 27, 2011 at 10:11 PM

Anonymous Wyatt Burp said...

Hartford...Coonnecticut's " murder and violence capital" is the most appropriate slogan...the logo would be a gun...

July 27, 2011 at 11:08 PM

Anonymous Anonymous said...

That has got to be the most god awful ugliest logo ever, and they spent how much on it? What a waste of taxpayers money. They should of tapped into the local colleges or schools who have programs for graphic design and made it a competition amongst the schools. Their new motto after the DTC endorsements should be "Hartford, short sighted & self serving".

July 28, 2011 at 8:50 AM

Anonymous Anonymous said...

What was wrong with "new englands rising star"?
It's been used as the punch line to a joke for all these years

July 28, 2011 at 9:25 AM

Anonymous Mr King said...

How about: "Hartford...you may get shot but you could have a really great time"

July 28, 2011 at 10:58 AM

Anonymous Mike Zaleski said...

Kevin:

Thanks for coming to the evening presentation. I wish you had stayed a little longer. If you had stayed you would have learned a lot more about the process that is underway. Having been involved in the process from the start, we made sure this was a comprehensive, data driven process. Instead of assuming we know what people think (like has been done so many times in the past), we asked them. There were surveys and focus groups. Yes, city small business people and residents were interviewed, as well as people who live throughout the region.

The Hartford rebranding process that is underway is about the entire city, not just the Downtown. If it was just about the CBD, the mark might just say Downtown Hartford. It doesn't and any campaign will focus on all of the city's assets including the neighborhoods. I believe its impossible to have a strong Downtown with out strong neighborhoods and vice versa.

While many people have understandably gravitated to the proposed marks, I think the campaigns presented are more important. That is where we will be able to tell the real story of the city.

As for using a Canadian firm, an RFP process took place last year and firms from the city, region and beyond were invited to submit their place branding qualifications. 21 firms expressed an interest and we had meetings with 16 qualified firms. We saw presentations from a short list of 6. Three suburban firms, three from afar (NYC, etc.). All of the Hartford firms that expressed initial interest dropped out of the process themselves. Place branding is not something that your average marketing company gets into.

Finally, I think you would have appreciated some of the comments at the end from several residents who spoke. I am confident most of the comments from the morning and evening sessions will be incorporated in some way into the final product.

I am hopeful that you and others see yesterday's sessions for what they were intended. A chance for the general public and other stakeholders to chime in and have their comments considered prior to the launch of the campaign. If you have not already, please go to Hartford.com and fill out the survey. Thanks.

Mike Zaleski
Hartford BID

July 28, 2011 at 11:20 AM

Anonymous K2 said...

What about 'h' as in heroin and high taxes? Very appropriate.

July 28, 2011 at 1:09 PM

Anonymous Bang Bang said...

Hartford...Connecticut's SHOOTING star is even more appropriate.

July 28, 2011 at 1:42 PM

Blogger latino lingo said...

You make some good points, Kevin. I did sit through the whole morning presentation and I can confirm that the concepts shown were pretty much exclusive to downtown.

Beyond the criticisms on the logos, the colors, etc., the major problems with the new branding concept is that it speaks almost exclusively to choir audiences and more importantly doesn't do anything to try to get the city over the negative image the city has to outsiders. Further, it also ignores the ethnic neighborhoods and multicultural population that make up the capital city. I have some additional thoughts you can read on my blog http://latino-lingo.blogspot.com/2011/07/is-hartfords-new-branding-effort-really.html

July 28, 2011 at 7:15 PM

Anonymous Anonymous said...

I can't believe anyone would think the Hartford Courant comments section had anything useful to say about this topic or any other. The comments are pretty much hateful, negative, and unproductive that do nothing to help the city. If you don't like Hartford, that's fine, but many of us live here and actually love this place and see a lot more good than most of the commenters will ever acknowledge or know. There are a whole host of reasons that Hartford has the problems that it does, and most people's petty, sniping, hater comments do nothing to move things forward. It is clear that no one is required to break an intellectual sweat when making such statements.

July 28, 2011 at 9:42 PM

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