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Post a Comment On: Steve Sailer: iSteve

"Demographics behind Winter Olympics advertising"

34 Comments -

1 – 34 of 34
Anonymous Dan said...

The ads containing blacks I've seen in almost every ad break are cringe worthy.

It almost looks deliberate. A poke in the eye if you will.

2/13/14, 5:24 PM

Anonymous Anonymous said...

Lolo Jones is in these games and if she actually wins something next week, it could help.

Of course, she's never really been marketed to blacks more to middle america.

But, she's there now so it couldn't hurt any, especially if she actually medals.

2/13/14, 5:34 PM

Anonymous Anonymous said...

The ads containing blacks I've seen in almost every ad break are cringe worthy.

It almost looks deliberate. A poke in the eye if you will.


I always wonder about the advertising meetings. Do they actually talk about putting blacks in seemingly every single commercial? Are they even aware of it?

2/13/14, 5:35 PM

Anonymous Anonymous said...

And then there's Chevy, which seems to have decided that every ad for the Winter Olympics needs to have some gay affirmation in it. That's the way to sell Silverados to guys with daughters who play hockey!

2/13/14, 5:46 PM

Anonymous Klaus said...

The media siezes upon the angle of the feminist pioneer, no matter how interesting other angles might be. In the all the adulatory stories I've read about Sheryl Sandberg, there is not the remote suggestion of a need to respond to the idea, or even entertain the possibility of the thought, that she might have benefitted from the influence of Jewish ethnic networking.

2/13/14, 6:04 PM

Anonymous Anonymous said...

Anonymous:"Lolo Jones is in these games and if she actually wins something next week, it could help.

Of course, she's never really been marketed to blacks more to middle america.

But, she's there now so it couldn't hurt any, especially if she actually medals."

Wouldn't they have to put some kind of disclaimer in the ad: "Here is Lolo Jones. Despite not looking like one, she is a Black woman. The NAACP says so. Remember the one drop rule."

2/13/14, 6:05 PM

Anonymous Anonymous said...

During the Super Bowl there was a commercial for some German car company where "every time a [car brand] is bought a German engineer gets his wings." Then a bunch of shots of stuffy German men in white coats sprouting wings. For some reason a couple of the so called German engineers were black. I'm still scratching my head on that one.

Then again, Tom Cruise was the last samurai and I didn't think twice about it. 12 Years a Slave could have improved their Oscar chances by casting Tom Hanks in the lead role.

2/13/14, 6:45 PM

Anonymous Anonymous said...

Lolo Jones is black?

Next you'll telling us that Russell Wilson is black too.

2/13/14, 7:14 PM

Anonymous Anonymous said...

Whatever else you can say, I've been watching all the freestyle events and literally 85 percent of both men and women are genuinely handsome/beautiful. I'm not sure how to explain that except that wealthier people tend to be better looking on average. But not that much...

2/13/14, 7:58 PM

Anonymous Anonymous said...

Watch any commercial and if it has more then three white guys in it, they are always accompanied by a black as the fourth guy. Seems to be a quota. But it is not true in real life.

2/13/14, 9:25 PM

Anonymous Anonymous said...

People will look back and laugh at these "magic black people" commercials, like we do at cigarette commercials from the 50's. Actually, I wonder what foreigners think of them now ...

2/13/14, 11:58 PM

Anonymous Anonymous said...

In the UK the trend for TV advertising is to have a happy black and white couple. Black male and white female, usually.

Nothing to do with the winter olympics maybe but it is the trend the ad agencies prefer. So I have seen on my TV mixed race couples buying sofas, saving money, going on vacation. The reality in the UK is a lot of white women who marry men of colour is they come from poorer environments and are less likely to do the things shown in the TV ads. But no one said TV was real...

2/14/14, 12:43 AM

Anonymous David said...

>cringe worthy. It almost looks deliberate. A poke in the eye<

It's deliberately annoying. Notice how every close-up of a black is with a ~200mm lens while whites get a less "in your face" ~100mm.

Among the black faces, the ugliest one gets a linger. Every time.

It's like the 22 year old Scots-Irish editors are saying, "Look at them. Look at them. We'll be sure you get a good look, you whitebread bamsticks."

2/14/14, 1:04 AM

Anonymous Anonymous said...

First rule of advertising: every ad must have a black in.

First rule of Hollyweird: at least a third of films must be about slavery. The white masters are to a man psychopaths and the black slaves are to a man wise angels. There should be some obvious parallel to shoah.

2/14/14, 2:22 AM

Anonymous Anonymous said...

Forget the fake minorities, how about the insanely idiotic SWPLs in the Samsung ad... Similar to all lame Samsung ads, goes to great extents to make you think Twittering about figure skaters on your phone is a really hep pastime

2/14/14, 2:28 AM

Anonymous sphere said...

Yep, you know things have gotten bad when you're hearing the voices of "22 year old Scots-Irish editors" inside your head

2/14/14, 3:00 AM

Anonymous Anonymous said...

Very noticeable trend in the past few months, of course it is deliberate but interested how and who makes the decision.

2/14/14, 4:21 AM

Anonymous Anonymous said...

I don't have cable and our HD broadcast antenna only gets a handful of channels, so I practically never watch TV.

a. The NBC Primetime coverage of the olympics is ABYSMAL

b. The advertising is very new-amerika

c. P&G is a "proud sponsor of moms" ...

d. I'm really, really glad I don't watch TV. I hope none of you with kids let them watch TV for too long at a time.

2/14/14, 5:11 AM

Anonymous Uncle Elmer said...

Speaking of breakfast cereal ads, there's an angle you could explore which might be titled "The Cheerios Cycle", which relates to packaged food corporations making money foisting synthifoods on the EBT market. You could be the man to rip the lid off this huge fleecing of taxpayer money.

General Mills makes big money pushing low-nutrition cereal (at huge markup) through EBT-accepting convenience store outlets in disadvantaged communities. To add insult to injury, these products require consumption of milk, which is anathema to African-Americans.

These convenience stores are exempt from reporting publicly the percentage of their business resulting from EBT transacactions.

The blog of Kevin Hunt, social media manager in Global Communications for General Mills :

http://blog.generalmills.com/author/kevin_hunt/

The ad agency perps for the recent Cheerios ad, soon to be a TV series called “The Mulattoes” :

Client: Cheerios/General Mills
Agency: Saatchi & Saatchi, New York
Director: Matt Smukler
Production Company: Community Films

So here is how the scam works : General Mills rakes in money, then produces a "teaching moment" inter-racial commercial to hilite their diversity cred, then makes payola to outlets like Salon who find the chance to decry racism ("some racist whites don't like the ad") irresistable. The whole operation meant to deflect notice that the corporation is making a killing selling tiny boxes of cereal at huge markup through convenience stores.

It's a racket. But their mistake is drawing attention to themselves by courting controversy. Gangster managers don't like publicity, and this recent attempt to paint themselves as progressive do-gooders could well end up with a few execs floating in the East River.

2/14/14, 5:34 AM

Anonymous Uncle Elmer said...

And here are the ad agency drones who created the award-winning Cheerios morality ad :

http://saatchiny.com/ny-us/people/our-team-leaders/brent-smart/

Looks like they have a bit of a diversity problem!

2/14/14, 5:35 AM

Anonymous Anonymous said...

Anonymous:"Lolo Jones is black?

Next you'll telling us that Russell Wilson is black too."

Russell Wilson is a lot Blacker looking than Lolo Jones. My dad did not know that Lolo was "Black" (Blackish?) until I told him.

2/14/14, 5:41 AM

Anonymous Anonymous said...

David:"It's like the 22 year old Scots-Irish editors are saying, "Look at them. Look at them. We'll be sure you get a good look, you whitebread bamsticks."

Sphere:"Yep, you know things have gotten bad when you're hearing the voices of "22 year old Scots-Irish editors" inside your head"

Are we back to that juvenile "Scots-Irish is code for Jewish people" game? We are all adults here. Use grown-up language.

2/14/14, 5:47 AM

Anonymous Anonymous said...

"Anonymous said...

The ads containing blacks I've seen in almost every ad break are cringe worthy.

It almost looks deliberate. A poke in the eye if you will.

I always wonder about the advertising meetings. Do they actually talk about putting blacks in seemingly every single commercial? Are they even aware of it?

2/13/14, 5:35 PM"

Of course they are aware of it, the BBC call it BlOnC which is Black On Camera Don't get enough and you lose you nice little media job.

Gordo

2/14/14, 6:56 AM

Anonymous Anonymous said...

Hi Steve,

Your point is very well known in the media world, thanks captain obvious.

I worked for an internet advertising firm focused on strategy, content creation, and ad placements for niche segments.

Demand is huge for advertising that actually reaches the right types of moms (white middle class and upper class women). These are some of the most lucrative contracts. "Mom" and "baby" based keywords and searches used to be huge on google, yahoo, and other search engines.

Then the wrong type of people started to search for Mom/Baby based products such as diapers, formula, baby products, etc. The advertisers were no longer reaching white middle class women on their PCs at home, but instead diverse moms on their obamaphone smartphones in the middle of nowhere, a far lower conversion for advertisers. This demographic does not convert and destroys advertising campaigns.

About 5 years ago, companies started to move from in-house advertising to outsourcing their ad budgets to specialty advertisers like the firm I used to work at. Mom/Baby advertising is extremely competitive, and its driven by avoiding diversity. Search advertising is no longer king in this segment, specialty Mom sites and blogs are key content drivers now.

I can assure you P&G are getting money's worth targeting the correct type of person, regardless of how corny those ads are. Unfortunately, due to the extremely competitive nature of the industry, advertising costs are high and these ad budgets are ultimately being imputed in product price, leading to higher products costs for baby products and the such.

Diversity drives the economy!!!!!!!

2/14/14, 7:46 AM

Anonymous Anonymous said...

This is my favorite realistic commercial these days ... because black kids always put a canoe on their car when they visit the family lakehouse.

http://www.youtube.com/watch?v=Xmzmdi7Sqgc

2/14/14, 8:16 AM

Anonymous Sword said...

----
Dan said...
The ads containing blacks I've seen in almost every ad break are cringe worthy.

It almost looks deliberate. A poke in the eye if you will.
-----
Well, in the first ad linked by Steve, the onscreen people are Sarah Hendrickson herself, her parents, and her coach. All 4 Caucasian. In the 2nd ad, the only onscreen person is Sarah, with a voiceover by Amelia Earhart - 2 Caucasian people.

2/14/14, 8:17 AM

Anonymous Anonymous said...

Antiwhitemedia.com

Sadly the site is dormant, if anyone knows who owns it, tell them to pull their finger out.

2/14/14, 9:13 AM

Anonymous peterike said...

I always wonder about the advertising meetings. Do they actually talk about putting blacks in seemingly every single commercial? Are they even aware of it?

I was going to wonder the exact same thing. Surely there is somebody in the iSteve audience that stealthily works in the advertising world and can shed light on this?

It may all just be so ingrained in SWPLs at this point that they simply assume the necessity of multi-culting everything. But still, somebody has to say "go hire three white guys and a black dude for this commercial." Somewhere a decision is made, a conscious decision.

2/14/14, 9:13 AM

Anonymous David said...

sphere!

LOL.

But, I do know people like that (ok, closer to age 32...well, make it closer to 36). It's not quite as weird as you seem to think. Or maybe my world is a little weird.

2/14/14, 9:32 AM

Blogger pat said...

Didn't you have a posting recently on the health hazards of ski jumping? Or was it parachute jumping and the comments section just spread over into ski jumping?

In any case, ski jumping is bad for you. Parents who encourage their kids to ski jump risk prosecution in the future for child abuse. In the recent Super Bowl frenzy the sports interviewers asked these old geezer football stars who all had crippling arthritis if they would encourage their own children to play football. None of them enthusiastically assented - most gave a flat out no.

A lot of sports are bad for you. We can all appreciate Mohammed Ali's brain damage when he speaks in public. We can see Randy Couture's deformed ears in his action movies. But traumatic arthritis is harder to spot. Let's see a retired ski jumper dance on camera. That should be so horrific that parents would forever protect their kids from jumping.

Albertosaurus

2/14/14, 10:10 AM

Anonymous Anonymous said...

BBC presenters were tut-tutting one morning about the appalling sexism that prevented women ski-jumping for so long.

Then I changed to the BBC radio sports channel, which was enthusing about the delightfully named Chemmy Alcott finishing 19th in the women's downhill.

"A great achievement, when you consider she's only just recovered from her fourth leg fracture - one of 40 fractures in her career, including a broken spine"

2/14/14, 12:26 PM

Anonymous NOTA said...

anon 7:58:

Young, healthy, athletic, and rich--all those correlate with being attractive.

2/14/14, 4:49 PM

Anonymous Anonymous said...

I was sickingly amazed at how many anti-racism movies my 5th graders could rattle off in a lesson given by our county DAs. These are kids who had never cut a snowflake before. SS

2/14/14, 8:25 PM

Anonymous Anonymous said...

This is my favorite realistic commercial these days ... because black kids always put a canoe on their car when they visit the family lakehouse.

Yeah that commercial really goes against so many stereotypes, it's hard to count.

It's the left's version of the 1950s 'Leave it to Beaver' or 'Father knows Best'.

2/15/14, 10:36 AM

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