Another example of this is how the debate on extending civil marriage rights to gays and lesbians is framed. One thing that liberals need to learn from neo-conservatives is how to better frame issues in terms favorable to the desired outcome. A good example is how anti-gay rights advocates have seized the movement for extending civil marriage rights as a way to bolster the religious political base and to oppose civil rights for gays and lesbians. They use message discipline along with discourse framing to get their message across - regardless of how their views are reported.
Editor's Note: Framing can be a complex discipline requiring years of study, focus group polling, analysis, research and target audience testing. Professional communications analysts and practitioners have devoted much resources and time to this study. This section of the "Winning Wages" guidebook presents both quick spot-framing tips (see previous article) and more in-depth framing analysis. In this piece by noted academic researcher, progressive political thinker, author and cognitive science expert George Lakoff, we discover a more detailed analysis of framing for living wage. The first part focuses on the basic frames of living wage for those who want that specific focus. The second part goes beyond living wage into a "moral economy."
"New Lenses for Your Frames"
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Another example of this is how the debate on extending civil marriage rights to gays and lesbians is framed. One thing that liberals need to learn from neo-conservatives is how to better frame issues in terms favorable to the desired outcome. A good example is how anti-gay rights advocates have seized the movement for extending civil marriage rights as a way to bolster the religious political base and to oppose civil rights for gays and lesbians. They use message discipline along with discourse framing to get their message across - regardless of how their views are reported.
October 26, 2004 at 9:24 PM
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January 19, 2021 at 11:57 PM