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MARA HOFFMAN SPRING SUMMER 2013 ALOHA campaign VIDEO from Fashion Daily Mag on Vimeo.



Mara Hoffman
Spring 2013 Collection
"ALOHA"


Director Neil Krug and stylist Richard Ruiz join forces to bring to life the essence of the Hawaiian philosopy and spirit of "ALOHA".  Hoffman says, "I attached to the spirit of the word and the simplicity and the complexity of it all in one."   Phoenix(Nous Models) models the Collection.  The campaign and video were both shot in Malibu.


View more of the Spring 2013 Collection here.



Photos and Video: Neil Krug for Mara Hoffman , Neil Krug and Graham Walzer, BROWN PAPER BAG,  Fashion Daily Mag via Vimeo