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[Image]Qantas today unveiled a new interpretation of its flying kangaroo logo.

The logo was adapted to fit the tail of the new A380 aircraft, as well as to reflect the airline's contemporary design focus.

It seems Qantas wasted up to AUD $100 million changing the logo on its fleet for what some described as an inelegant design.

[Image]

Design agency Hulsbosch has spent 18 months working on the new kangaroo but even before its unveiling the logo has come in for a hammering from design and advertising experts, with one executive likening the new logo to a pterodactyl and the comic kangaroo from the Warner Brothers cartoons of the 1950s.

For me, it looks like the logo hasn't been redesigned at all... just a little bit more aerodynamic that's it. For AUD $100 million, one would expect much more! hmm.. maybe it's time for a career change eh? ;)