This morning Alterna Professional Haircare issued a press release announcing the launch of its new Hemp Straight Collection.
Included in the trio of products is Alterna's Hemp Straight Shampoo, Alterna's Hemp Straight Conditioner, and Alterna's Hemp Seed Straightening Balm. Alterna's best-selling Hemp Seed Straightening Balm has been repackaged to match the vibrant fuchsia of Hemp Straight.
On Alterna's Hemp Advocacy page they encourage you to "Learn more about hemp and Alterna is certain you'll become an advocate too."
"Alterna's New Hemp Straight Collection"
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