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"On Being Un-With-It: Or, A Post in Which I Finally Come to Understand what the "Love the Artist" AE Billboards are Shilling"
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[Image]
Using the image of the artist to shill stuffs is nothing new. However, I must admit I have been amused over the past number of months as
American Eagle
has mounted large billboards emblazoned "Love the Artist" (
like this one in Yonge-Dundas Square
.) But I hadn't until this point been sufficiently motivated to find out what more the ads "mean". Surprise! "The Artist" in this case is "The Artist Jean," which AE defines as "
Sexy Skinny Flare Leg. Low Rise.
" (There's also an "Artist Crop.") In a related vein, there is also
a pretty bad commercial you can watch on Youtube, which emphasizes the messy-haired-yet-perfect-skinned aspect of being a visual creative.
Could the next jeans instalment please be "The Critic"? ie. "Elastic Waistband, Ink Blots, Comfy Yet Concise"? A girl can dream.
Image from
LA-Story
posted by Leah Sandals at
10:21 PM
on Mar 3, 2010
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"On Being Un-With-It: Or, A Post in Which I Finally Come to Understand what the "Love the Artist" AE Billboards are Shilling"
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