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the coolest new zealander i know, stacey (remember discounderworld and shoe per diem - those are her brainchildren), has a new blog to go with her new job and already she's making me think. this morning, i read her post on the word entrepreneur and found myself nodding.  as you know, i often ponder language,  and stacey's thoughts on entrepreneur not really being the right word for someone who is starting a little business had actually occurred to me of late.

entrepreneur seems to be a whole lot bigger than small business owner. and while i admire anyone who has their own little company, whether they be a plumber or electrician or specialize in communications in english, there is somehow a difference between daring to go out on your own with a small business and true entrepreneurship. i find entrepreneur as word laden with the notion of a unique invention or The Next Big Thing. i find it interesting stacey also associates it with time and how you as an entrepreneur build up your business in order to spend less time at it, so you can move on to the next thing. i would actually call that investment, rather than entrepreneurship, but i find the thought interesting.
in danish, there is another word for entrepreneur - iværksætter. literally - one who sets work in motion - i like that, as it feels to me like it applies better to the business i'm setting in motion. we've not invented a smart new wheel or the answer to twitter or a truly good battery for storing wind power (whoever invents that will be rich) - we're providing high quality communication services in english for other iværksætter in denmark, who want to grow their businesses globally. and iværksætter seems like the perfect word for it. i guess that's the advantage of living in two languages, you can take the best words from both to express what you would really like to express.
it strikes me as i think about entrepreneurship and read advice about it (and there's a LOT of advice out there), that it's all glowingly positive, evangelistic and rather cheerleader-y. i'm slightly disappointed that no one really talks about all of the fear and night terrors associated with it. because while it's exciting, it's also a tremendous amount of pressure to place on yourself - because the success or failure is all on you - there's no one to blame. and whether or not you get a new kitchen anytime in the near future may be resting entirely on you.