Interesting article from TechCrunch today about the future of mobile advertising as discussed by a few business leaders in Davos, Switzerland. The highlights:
- US Mobile Ad Market is projected to be only around $1 Billion by 2012 (seems low to me)
- Mobile phones make it easier for advertisers to target their ads through GPS and other features
- China Mobile estimates its mobile phone market to be half a billion users and they are adding 6 million users a month.
No doubt mobile advertising will have a huge impact in future ad campaigns. The extent of which it happens, especially here in the US, remains to be seen.
posted by Ben Wilkinson at 1:05 AM on Jan 26, 2008
"Can You Hear Me Know?"
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