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"Brian Kirschenmann featured in Lay's chips advertising campaign"

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Bakersfield potato farmer Brian Kirschenmann is one of the primary "real farmer" models that Lay's is using in a new advertising campaign. Today's New York Times (real the full story here) reports that Kirschenmann, head of Kirschenmann Farms, was chosen to reflect the company as "genuine, simple, plain-spoken and salt of the earth.

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posted by Richard Beene at 9:39 AM on May 26, 2010

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