Mr. Beene -- regarding Mas, inserted in my paper yesterday: why is the story from yesterday by the top editor repeated in today's newspaper? Why does the other editor write about his diabetes that has NO connection to hispanic/latinos and was similarly written by a hispanic writer a few months ago in the paper? Why not run Mrs. Huerta letters that contrasted so much with editorial page letters on the standard editorial page? Mas seems as if all the material could be folded in the regular paper or your monthly Bakersfield magazine.
Good questions and complicated answers: first, Mas is not a Californian product but is produced by a subsidiary company (different staff, different sales focus, different distribution) The subsidiary pays the Californian to distribute Mas only in specific neighborhoods, so not everyone who reads the Cal or BakersfieldLife receives it. There are two distinctly different audiences and target groups so yes, the topics of some stories may be similar in the Cal and Mas because they were assigned by different editors. Confused enough? That explains why there is a deliberate lack of coordination between what you read in the Cal and in Mas. Similarly, the sales focus is different as are the targeted advertisers. Hope this helps.
July 6, 2009 at 5:24 PM
[Image] It's the July Fourth weekend, important things happening with our country and in Congress. Here's an update from Bakersfield Rep. Kevin McCarthy, in his own words:
"This week, I have been home working in the Bakersfield office for July’s district work period, and also getting ready to celebrate the 4th of July. "As you might have heard, last week ended with a vote to pass Speaker Pelosi’s cap and trade bill, which unfortunately imposes a national energy tax on our local families, small businesses, and farms. As unemployment in our local communities rises, I believe Congress should focus on creating small businesses and American jobs, not taking more in taxes. The alternative solution, the American Energy Act, promotes an all-of-the-above energy plan with strong investments in American renewable energy that can power our economy, create needed jobs, and leave our environment cleaner and safer. "I started the week in Tehachapi and spent some time with Dr. Robin Matuk, Dick Rutan, and other supporters of the Kern Veterans Memorial Foundation. Doctors Rabinder and Madhu Bhogal were kind enough to open their home for the gathering. The main topic of discussion was raising awareness for the second phase of our Kern Veterans Memorial.
"I also spoke at the Thomas Roads Improvement Program (TRIP) groundbreaking ceremony for the Seventh Standard Road widening project. The project will widen Seventh Standard Road to four lanes in order to reduce traffic. This road widening is one component of the larger TRIP project that will reduce traffic congestion for all drivers in Bakersfield and contribute to local economic growth. "In between work events, I was able to catch some of my son’s basketball games at Bakersfield High School. I am proud he wanted to go to my alma mater; once a Driller, always a Driller!
"In my district office, I met new summer interns interested in learning more about public service and policy making. We are fortunate to have them working in all our office locations: Bakersfield, Atascadero, and Washington D.C. Most spend 2 weeks in one of our district offices before going to D.C. for 4 weeks. If you have questions about the program, please visit my website (kevinmccarthy.house.gov). By the end of the summer our offices will have had 24 interns, working on behalf of our Congressional District. We have been privileged to have hard-working interns from all parts of the district this summer.
"Wednesday, our new National Cemetery in Bakersfield opened and I gathered with others to honor the first local veterans who were laid to rest. The new National Cemetery serves as a reminder for future generations of those who served and sacrificed for our freedom. We are a grateful nation and I am pleased that our community has such a fitting resting place for our nation’s heroes. "Thursday, I attended Major Jason E. George’s funeral at the Bakersfield National Cemetery. Major George was from Tehachapi. His heroic service, and ultimate sacrifice fighting for our country in Iraq, will not be forgotten. "On Thursday, I also held a medal presentation ceremony at my district office to honor World War II veteran Walter Truax of Bakersfield. He served in the United States Army from January 7, 1941 to November 3, 1945. The medal ceremony featured a surprise. Mr. Truax’s grandson, Corporal Sam Pascale (who currently serves in the Marines), drove five hours from 29 Palms to present his grandfather with the World War II victory medal. It was an emotional moment, as the family united to honor their grandfather’s service. Mr. Truax served as squad leader in the European theater, and after serving in the Army, Mr. Truax started his own local small business, Truax Optical, in Bakersfield on 17th Street. He has since sold his business and is now retired. Mr. Truax, having never received the medals he deserved, was awarded the following: the Silver Star, Bronze Star Medal, Good Conduct Medal, American Defense Service Medal, American Campaign medal, European-African-Middle Eastern Campaign Medal with 3 bronze service stars, World War II Victory Medal, Combat Infantryman Badge 1st Award, and the Honorable Service Lapel Button. I am glad we could help honor his service to our nation. "Be sure to check out my facebook page for more photos from my district work period. Thanks for reading, and have a good & safe 4th of July. Let us also remember our men and women currently serving overseas to protect our freedoms.
"Rep. Kevin McCarthy: honoring veterans, celebrating the Fourth and remembering those who served"
2 Comments -
Mr. Beene -- regarding Mas, inserted in my paper yesterday: why is the story from yesterday by the top editor repeated in today's newspaper? Why does the other editor write about his diabetes that has NO connection to hispanic/latinos and was similarly written by a hispanic writer a few months ago in the paper? Why not run Mrs. Huerta letters that contrasted so much with editorial page letters on the standard editorial page? Mas seems as if all the material could be folded in the regular paper or your monthly Bakersfield magazine.
July 6, 2009 at 5:05 PM
Good questions and complicated answers: first, Mas is not a Californian product but is produced by a subsidiary company (different staff, different sales focus, different distribution) The subsidiary pays the Californian to distribute Mas only in specific neighborhoods, so not everyone who reads the Cal or BakersfieldLife receives it. There are two distinctly different audiences and target groups so yes, the topics of some stories may be similar in the Cal and Mas because they were assigned by different editors. Confused enough? That explains why there is a deliberate lack of coordination between what you read in the Cal and in Mas. Similarly, the sales focus is different as are the targeted advertisers. Hope this helps.
July 6, 2009 at 5:24 PM