Steven Levitt and Stephen Dubner gave me a good couple of hours, when I read Freakonomics. "Exploring the hidden side of everything" was (to me, at least) a novel concept, which was why I also gobbled up The Undercover Economist by Tim Hartford.
These days, though, when the advantage of information (and data!) asymmetry is being gradually eroded by the likes of the Big G, 'counter-intuitive' pronouncements require a phenomenal amount of legwork, and nobody can get away with being contrarian just for the sake it, thanks to the meddling bloggers.
"Such is life"
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