Publier un commentaire sur : Marc Snyder

Advertising Age nous apprend que la American Association of Advertising Agencies profite de la semaine en cours, la Advertising Week, pour annoncer que l'agence GolinHarris a été embauchée par l'agence pour faire disparaître les "negative headlines" au sujet de leur industrie: Just Make It Stop: 4A's Hires PR Help.
"Our industry (on parle de celle de la pub ici, pas celles des relations publiques) has had a reputation problem the past few years, though that's been turning a bit with the excitement around new media," said Julie Thompson, co-chair of 4A's PR committee and communications chief at Leo Burnett. "I was surprised and pleased that an industry association many would call old school would take this step. It's a refusal to keep taking lumps."