How do you use social media to engage with government IT professionals? Is it even possible? Can you generate leads? Integrate social media with traditional marketing?
Well, yes, but don't take my word for it.
In the latest edition on Straight to the Point, my podcast series on BlogTalkRadio, I sat down with Kristin Bockius, the Relationship Marketing Manager at Microsoft's State and Local Government field marketing group. In a 20 minute Q&A, she shares... how she evaluated social media as a possible communications toolhow she socialized the idea of social media with peers and superiorshow she specifically rolled out social media and kept it tightly aligned with corporate messaging and sales objectivesHere is a link to the show: http://www.blogtalkradio.com/JeffMajka/2009/10/08/Interview-with-Kristin-Bockius-of-Microsoft
or you can just listen to it here
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What do you think? Would you market to government executives differently? What could she be doing different or better?
posted by Straight to the Point at 2:57 PM on Oct 8, 2009
"Kristin Bockius of Microsoft Shares Her Social Media Expertise"
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