As a bit of background about Mark Root, he has held corporate marketing/PR positions at IBM, Unisys, SAGA Software, Software AG, Invensys and (now) Mantech. His insights are interesting as he shares best practices about building internal support for external communications programs.
As part of my company's new marketing campaign, I've been sitting down with local marketing leaders to pick their brains. My goal has been to develop content that can serve as valuable information, tips, inside scoop and help guides for fellow marketing peers.
My interview with Toni Lee Rudnicki is posted below. Here I'd like to share a video podcast I shot with Mark Root, Executive Director of Corporate Communications at ManTech International. ManTech is a publicly traded (NASDAQ:MANT) IT and technical services firm serving federal government customers. Mark has some very interesting and enlightening nuggets to share about the "how, where, when and why" of government marketing.
posted by Straight to the Point at 9:00 AM on May 3, 2007
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Jeff,
As a bit of background about Mark Root, he has held corporate marketing/PR positions at IBM, Unisys, SAGA Software, Software AG, Invensys and (now) Mantech. His insights are interesting as he shares best practices about building internal support for external communications programs.
Marc Hausman
"Strategic Guy" Blog: http://www.gotostrategic.com/blog/index.php
May 3, 2007 at 11:59 AM