Post a Comment On: Straight to the Point

Most non-marketers have no idea how to think about their marketing efforts. 
"Let's write a press release!" is not an analysis of your marketing, or lack thereof...
Need a quick primer on the different kinds of content that you need to be producing?
Here you go:
Paid, Earned, Owned and Shared Media – What’s Your Online Marketing Media Mix? - Top Rank Blog