Thanks for the audio... Really good stuff here! It is great to see what seven years will do to a company. The last seven have thrown out quite the challenges, but it is good to see how being liquid allows people and companies to adapt.
Thanks for passing along the podcast. Great stuff.
November 26, 2010 at 2:03 PM
Anonymous said...
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November 29, 2010 at 4:29 PM
Anonymous said...
Couldnt agree more with that, very attractive article
January 10, 2011 at 12:46 PM
When I joined Strategic Communications Group almost seven years ago to head up the firm's marketing and business development efforts, one of the first tasks I had to take on was identifying venues where I could interact with local technology and marketing executives. The year was 2004, and most of the tech networking events in DC had been swept away by the dot-com bust. However, a revival was about to occur, lead by one man, Hank Dearden.
I'm happy that Hank has taken some time to sit down with me and share his experiences standing up and growing a professional networking organization, The Capital Cabal. While I am very much a proponent of social media and online communications as a way to develop and maintain relationships, in person interaction is absolutely key to any B2B or B2G sales and marketing campaign.
What did we cover?
How important are networking events in the DC area?
What are the marketing strategies he used to grow 2nd Tuesday with little to no budget?
How important is it to include off-line or face-to-face (FTF) events in your overall marketing mix?
Is the DC area tech community strong and growing or still suffering from the effects of the recession?
Listen to the show on BlogTalkRadio...
"Straight to the Point Podcast: Hank Dearden of Capital Cabal"
5 Comments -
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November 21, 2010 at 8:02 AM
Thanks for the audio... Really good stuff here! It is great to see what seven years will do to a company. The last seven have thrown out quite the challenges, but it is good to see how being liquid allows people and companies to adapt.
November 23, 2010 at 12:51 PM
Thanks for passing along the podcast. Great stuff.
November 26, 2010 at 2:03 PM
This is such a great resource that you are providing and you give it away for free. I enjoy seeing websites that understand the value of providing a prime resource for free. I truly loved reading your post. Thanks!
November 29, 2010 at 4:29 PM
Couldnt agree more with that, very attractive article
January 10, 2011 at 12:46 PM