Marketers often have a hard time explaining the value of content marketing. I hear sales focused teams ask "why do we have to write all of this stuff?"
Well, one of the many, many reasons is that prospects evaluate various sources when making a buying decision. Everyone starts with a google search and gets deeper from there.
Your company needs to be creating or influencing the creation of as much content in the chart below.
"How Do Enterprise Buyers Research New Software?"
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