Post a Comment On: Straight to the Point

Last week, I had the great opportunity of serving as a speaker for a webinar hosted by the Software and Information Industry Association (SIIA). There were three excellent presentations and a fascinating Q&A session. The speakers were:

Jeff Majka, Director of Marketing and Business Development, Strategic Communications Group
Gail Nelson, SVP, Marketing, BurrellesLuce
Angela Lauria, CMO, AppAssure

...and the session was moderated by Karen Leavitt, CEO, Marketing Fusion.

Download the PDF of the 36 slides here and listen to the audio here (about 90 minutes).

What do you think? Please leave a comment or drop me a line!!

As I told you here, this was the first webinar in a four part series. The next three webinars will be held as follows (mark your calendars and click on the links to register):

Enterprise Sales Support - Using Social Medial to Support the Enterprise B2B Sales Cycle
Price for SIIA Members: Free, Non SIIA Members: $35
Monday, October 5th - 1:30pm - 2:30 pm EDT
With new service-based models and the rise of "freemium", the sales cycle is getting complicated -- and every advantage counts. Social media has the potential to connect these new models to the customers that want them, but how do you implement it? Where do you start? Hear how social media can transform the way you approach lead generation and sales cycle support. Panelists:
Adam Mertz, Product Marketing Manager, Jive Software
Jay Hallberg, Co-founder & VP of Marketing, Spiceworks Using Social Media to Target the C-Suite and Close Deals
Price for SIIA Members: Free, Non SIIA Members: $89
Monday, November 2 - 1:30pm - 2:30 pm EDT
Many of your customers are using social media to communicate with THEIR customers. How can you tap into their social media programs? The first step to closing the deal is to conduct a social media audit of your principal prospects. How can this be completed efficiently and comprehensively for a large number of prospects? How can you facilitate social media for deal capture? Panelist:
Jim Fowler, CEO, Jigsaw Social Media for Brand Awareness, Thought Leadership and Other Traditional PR Activities
Price for SIIA Members: Free, Non SIIA Members: $89
Monday, December 7th - 1:30pm - 2:30 pm EDT
Social media should be an integral part of your PR strategy, not just your sales function. To run a successful campaign Marketing, Sales and PR need to be integrated using today's popular social media tools. How can you effectively integrate your social media strategy across the enterprise? Moderator:
Robert Carroll, VP Marketing, Clickability
Panelist:
Richard Dym, CMO, OpSource, Inc.